Empower: Uncovering Potential

Discover the power of insight-driven strategy. With a foundation built on comprehensive research and deep industry analysis, we empower companies to uncover their cores strengths and potential. This first stage sets the foundation for impactful and sustainable growth.

Services include:

  • Market/ Target Audience/Competitor Research & Analysis

  • Stakeholder & Audience Engagement Strategy

  • Change Management Planning

  • Brand, Marketing & Content Audits

  • Workshop Facilitation for Strategic Alliance/Stakeholder Engagement

  • Project & Risk Planning

Express: Crafting Your Story

Transform insights into compelling narratives. This phase is all about expressing your brand’s unique voice through targeted messaging and strategic communications. From internal alignment to external appeal, your story will be tailored to resonate with the right audience.

Services include:

  • Brand Messaging & Positioning

  • Media and Promotional Planning

  • Social Media Planning

  • Editorial Planning

  • Content Creation for Digital, Social & Traditional Media

  • Communications Strategy and Planning (Internal & External)

  • Project Management

Elevate: Achieving New Heights

Elevate your company to its fullest potential. In this final phase, we leverage the groundwork laid by Empower and Express to launch your business into new realms of success. This is where strategic planning meets execution, driving measurable results and sustainable growth.

Services include:

  • Strategic Marketing Campaign Execution

  • Media & Promotional Execution

  • Communications & Content Strategy Implementation

  • PR, Events & Community Outreach Execution

  • Analytics & Performance Measurements

Our Clients & Work

  • "It’s been a great pleasure working with Shannon on our strategy and branding. Through the course of our collaboration, Shannon demonstrated outstanding skills, especially on: Strategic thinking: she gathered and analyzed complex technical and market data to help us to develop data-driven, effective brand positioning and identity. Leadership: she built positive relationships with each member of our executive team, working collaboratively with our diverse team to develop and align our brand strategy with the overall goals of our organization. She led us through a brand strategy workshop and various exercises in order to develop our vision, mission, brand pillars, value-propositions and overall brand platform. Focus on results: the strong branding platform she developed for us serves as a framework for all other marketing and strategic activities, which are aligned. Our marketing communications is strong and our focus is aligned as a result of her work."

    — Alexandre Laybros

    Co-Founder, WattAnyWhere (Switzerland/France)

  • “I am so grateful for the exceptional work that Shannon has done supporting First Book with refining our brand messaging and strategic planning for our upcoming brand refresh. She has laid out a clear path to an otherwise daunting process. Her expertise, creative approach and strategic thinking have been instrumental in helping us to navigate this critical process in a way that will have significant impact on our success.”

    — Lisa Herling

    Vice President Marketing and Communications, First Book (USA/Canada)